FOR IMMEDIATE RELEASE  ·  Sarasota, Florida  ·  February 2026
Official Press Release
February 2026  ·  Sarasota, FL
Announcement

A New Era of Senior Living in Sarasota:
Three Communities. One Vision.

SARASOTA, FL — Suncoast Senior Living is proud to announce the acquisition and rebranding of three of Sarasota's most beloved senior living communities — formerly known as Heron House, Heron East, and Heron Club. These communities now proudly operate as Suncoast House, Suncoast East, and Suncoast Club at Prestancia under the Suncoast Senior Living family. While the names are new, the heart of each community remains the same: warm, compassionate care and a vibrant home for every resident. Under Suncoast Senior Living's leadership, each community will see meaningful enhancements to resident care, quality of life, and community engagement.

Formerly Known As
Heron House
Assisted Living · Memory Care
3221 Fruitville Rd.
Sarasota, FL 34237
(941) 955-7575
suncoasthousesl.com
Formerly Known As
Heron East
Assisted Living
2290 Cattlemen Rd.
Sarasota, FL 34232
(941) 378-5757
suncoasteastsl.com
Formerly Known As
Heron Club
Assisted Living · Memory Care
3749 Sarasota Square Blvd.
Sarasota, FL 34238
(941) 922-1669
suncoastclubsl.com
"
Our mission is simple: to raise the bar for what senior living looks and feels like in Sarasota. Every resident deserves to be treated like family — with dignity, compassion, and the highest quality of care available. We are honored to carry this legacy forward.
— Avi Newman, CEO, Suncoast Senior Living
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Enhanced Care
Upgraded staffing, training, and health programs delivering elevated clinical standards across all of our communities.
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Quality of Life
Enriched dining, activities, and events ensuring every resident lives with purpose, joy, and connection every day.
🤝
Family Partnership
Transparent, compassionate communication so families always feel informed, involved, and truly at peace.